What Goes Around Comes Around is bringing its exclusive pre-loved luxury pop-up to Aspen's Hotel Jerome during Art Week, offering a unique shopping experience for fashion enthusiasts and collectors alike. This pop-up is a testament to the brand's commitment to sustainability and its ability to curate rare, historically significant pieces. With a focus on fashion as art, the pop-up will feature limited-edition pre-loved Hermès bags and Louis Vuitton artist collaborations, including the iconic Louis Vuitton x Stephen Sprouse trunk gifted to André Leon Talley. The event is a strategic move for the brand, targeting a global client base that values collecting artistry and luxury, particularly those spending their summers in Aspen. The Hotel Jerome's excellence and service align perfectly with What Goes Around Comes Around's signature client experience, making it an ideal location for the pop-up. The collaboration with Auberge Collection further emphasizes the brand's commitment to the luxury market, as it brings its archive to the social hub of Aspen, where an archival piece meets a place with its own rich history. The pop-up, which came together in just six weeks, is a significant undertaking for the brand, marking their first pop-up at this level. Located in the Aspen Times building, the 1,000-square-foot space will offer a curated selection of 750 pieces, including Chanel, Hermès, Louis Vuitton, Gucci, Chrome Hearst, vintage Levi's, and more. The front of the store will be all VIP, with a back room dedicated to a fur and gown salon and a try-on space. The pop-up is expected to be a bestseller, with items ranging from $350 for vintage rock T-shirts and vintage Levi's to $250,000 for a crocodile 25-centimeter Hermès Birkin with diamonds, and even a Chanel surfboard signed by Karl Lagerfeld. This exclusive pop-up is a testament to What Goes Around Comes Around's growth in the travel and leisure business, as they continue to expand their partnerships with hotels and cruise ships. The brand's success in the resale industry, driven by an overwhelming demand for pre-owned luxury, positions them uniquely to service these consumers with the highest quality and most collectible pieces. As they look to expand into new luxury markets, Aspen is a strategic choice, crossing over with their existing clients from New York and L.A. This pop-up is a must-visit for anyone interested in fashion, art, and luxury, offering a unique shopping experience that combines history, exclusivity, and sustainability.
